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Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA between difference international marketing marketing national and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals between difference international marketing marketing national and events market around the world `Dark` tourism * Fully revised with new case studies including the Chinese between difference international marketing marketing national and Islamic tourism markets, the impact of terrorism on tourist behaviour, the international conference market between difference international marketing marketing national and adv Copyright (C) Muze Inc. 2005. For personal use only. 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